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FOREIGN LANGUAGE PROFICIENCY: INTRODUCTION

Posted by Connie R. Aponte on January 24, 2014 in Hospitality Sector |

INTRODUCTION

The challenge of handling and managing multiculturalism accompanied by a multi-lingual dimension is experienced invariably in all sectors of service industry including hospitality. Hotels and other sectors of hospitality have to duly engage in effective management of cultural disparities deeply rooted in the multicultural contexts.

According to the World Travel and Tourism Council, the growth in the hospitality industry is pegged at 15% every year, and with 2, 00,000 rooms (both luxury and budget) needed in the country, the segment is poised for a stupendous growth.

According to an estimate of the Economic Survey of India and Technopak, in 2000, India hosted about 2.6 million international visitors. By 2009, the figure had already increased to 5.13 million arrivals. With more international players and their sophisticated services, competition amongst the luxury hotels is growing increasingly fierce thus leading to a higher degree of professionalism in the industry, and with the spread of established hospitality brands, guests are increasing their demands and expectations on the whole industry, thus creating an environment conducive to innovation.

The leading Indian hotel chains, such as The Taj Group of Hotels, Oberoi Hotels & Resorts, and ITC Welcome group, and the government-run ITDC dominated the Indian hotel market for decades, when only a handful of international brands had a token presence in India. Of the major international hotel chains Sheraton, Hilton, Hyatt, Radisson, Marriott, and Le Meridien are already firmly established in the Indian markets and steadily expanding. With China and India as leading engines of growth in the global hospitality industry, few of the globally operating companies want to be left out. Considering the immense scope of opportunity in India, more and more international brands follow their footsteps. By now, about 50 international hotel chains have entered the Indian marketplace.

High influx of foreign tourists has ensured huge footfalls for the hospitality sector over the years, internal tourism too has, off late, begun offering great potential. With travelers taking new interests in the country, players in the hospitality sector have had to offer the best of services, at affordable prices. Also, with the USD 23 billion software services sector pushing the Indian economy skywards, more and more IT professionals are flocking to Indian metro cities, thus signaling a boom time for the hotel and hospitality segment. Several other factors such as Commonwealth Games in Delhi are fueling the need further.

A luxury hotel is a hotel that is upscale and typically costs more than the average accommodation.The luxury hotel is not only cost more but also provides a lot of different type of accommodation too.But there are no set standards for “luxury hotels,” and both four-star and five-star hotels generally describe themselves as “luxury.”

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